Beach attempt to break world record for bikini-clad beauties fails as ‘only 42’ turn up

A poor weather forecast in Southend-on-Sea, Essex, was blamed for the disappointing turnout.

Organisers had hoped to enter the record books by getting more than 1,923 women wearing swimwear on the sands of the Essex seaside town, beating the number reached in Russia last year.

One said that only 42 had turned out to raise money for Southend Hospital’s breast cancer appeal, the oldest of whom was in her 80s.


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