Coca-Cola trials sweet, fizzy, milky ‘vibrancy’ drink in three US cities

Coca-Cola is trialling a new carbonated “vibrancy” drink and it will depend on Americans’ tastebuds whether other countries experience what the company claims is “a refreshing sensory experience”.

The soft drinks giant has so far launched its new Vio products only in New York, but milk-based products are popular in Asian markets such as Hong Kong and Japan.

The new offering, which has “a hint” of skimmed milk, comes in four flavours – citrus burst, peach mango, tropical colada and very berry – and is being sold in 8oz aluminium bottles for the equivalent of £1.50.

The company says it has “a delicious, unique and smooth flavour”, with no artificial flavours, preservatives or sweeteners and offers 15% of daily calcium intake and antioxidant vitamin C.

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